This study presents an innovative paradigm in marine science outreach, focusing on Indian fish markets. Endeavors to pioneer an unconventional marine science communication and partnership approach. Central to this initiative is the meticulously systematic data collection from elasmobranchs as part of baseline study for elasmobranchs. However, this scientific endeavor inadvertently unveiled a distinctive sociocultural tapestry. Intriguingly, the mere presence of researchers meticulously documenting these elasmobranchs post-harvest kindled a remarkable curiosity amongst fishers, visitors, and traders, leading to spontaneous and enlightening dialogues. These interactions facilitated a knowledge exchange concerning the rationale and significance of the marine resources by the researchers. Of profound significance, these exchanges shed light on a prevailing deficiency in awareness pertaining to India's rich marine biodiversity within the broader public. Notably, a captivating dimension emerged as local fishermen emerged as custodians of experiential acumen, possessing a treasure trove of narratives encompassing encounters with a diverse array of marine species within their native habitats. Yet, paradoxically, the fishermen's inclination to share their insights remained restrained by prevailing concerns rooted in established conservation policies and societal norms. Consequently, this study undertakes a nuanced exploration, navigating the intricate interplay between entrenched traditional knowledge, evolving conservation paradigms, and dynamic societal perceptions. Synthesizing rigorous scientific inquiry with the intricate tapestry of socioecological dynamics emerges as the crux of this study. Advocating a departure from conventional didactic outreach, the study extols the virtues of compassionate and unrestricted engagement. This transformative approach precipitates a remarkable shift—from initial skepticism and resistance to an environment characterized by openness and receptivity. This metamorphosis stands as a potent testament to the latent power of unbridled dialogues.